The internet has been a tool used by a large number of people for over twenty years. And after more than two decades, there are still people who create companies targeting only the local market.
I am Nycka Nunes, a visual artist with a focus on photography, a degree in advertising and marketing, and on this blog I create lifestyle content for global entrepreneurs.
What prevents an entrepreneur from having a global business at a time when we have the internet to communicate with people from all over the world? What prevents an entrepreneur from having a global business at a time when there are banks where we can easily receive payments in different currencies? What prevents entrepreneurs from having global businesses at a time when it is possible to study and practice languages through their computers? I don't know and it is not up to me to understand the mindset of those who live this way.
The internet is a tool that offers us an infinite number of possibilities, among them, reaching a much wider audience than our neighborhood, the city where we live.
In 2007, I moved to Curitiba, in the south of Brazil, and started writing a blog about fashion and style, sharing information gained from decades of experience in the fashion industry. Within a few months, I had clients from all over Brazil. Not from all over the world, yet, because I only wrote in Portuguese, but at the time, if I had depended solely on clients from Curitiba, I would have had a very limited professional activity as a stylist.
Before that, in 1999, when I started using the internet, while still in the computer labs at the university where I studied, I was already communicating with people from all over the world through different tools available online at the time. This was because I already had some knowledge of English. I was far from feeling fluent, but I could even communicate by phone with some foreign contacts who occasionally called me.
I would love to meet, through this blog, my Patreon profile and my social networks, other people and companies who, like me, believe that being on the internet is an opportunity to sell their products and services to the whole world, regardless of the size of their company. Starting next week, Patreon will feature exclusive content for entrepreneurs and leaders who do not limit their companies' operations geographically. And for those who have never thought about it, but stumbled upon this text and are now curious about it, I invite you to follow my profiles on social media and, if you wish, contact me for marketing and branding consultancy to make this change from a local market to a global market. This invitation also includes companies that already have content in a second language, but do not have marketing strategies aimed at different markets. Selling to people of the same nationality as your company who live in other countries is far from being considered a global company.
Learn about the opportunities for promoting global companies through my channels on the “Maecenasship” page.
Nycka Nunes
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