🇬🇧 8 Marketing functions

Marketing is not just about communication and advertising. Marketing is one of the most important areas of a company. You could say it is the brain of a successful company.

I am Nycka Nunes, a world pioneer in 360º branding consultancy. Generally, our knowledge about areas that are not our area of ​​expertise is limited. So, in this text, I will mention eight points that are part of marketing strategies, which are included in my 360º branding consultancy and in the consultancy service for developing a marketing plan, and that many people do not know are marketing functions.

Some people have a negative view of marketing, believing that its role is to make a brand appear to be something it is not. This is a mistaken view. The real role of marketing is to make a brand BE distinctive and authentic, but only distinctive and authentic professionals are capable of creating and managing brands like this. Technical knowledge is not enough. The work of each professional reflects, among other things, their level of self-knowledge.

1. Location: This is a useful point in defining new points of sale for existing businesses. It is also important for new businesses, aiming to optimize selection and increase sales by choosing locations that are more aligned with the brand profile. For digital businesses, this includes defining a domain name, among other strategic choices.
2. Name: Choosing a name is also a marketing function. It is generally used in the initial planning of the business and also for the launch of new brands and product lines. Yes, the name and the domain are usually related, but not necessarily. And, as you can see, it is not possible to isolate one element of marketing without considering others.
3. Logo and slogan: If you thought that it was just a matter of hiring a designer to create a logo, you were wrong. In order to do a consistent job, a designer must submit to marketing and follow marketing guidelines when creating logos. The slogan is linked to the brand's positioning and how it wants to be remembered by its consumers. A designer without adequate training cannot submit to marketing because he or she is not trained for it. 
4. Positioning: A relevant brand does not sit on the fence. It defines how it wants to be seen by consumers and how to seek coherence in everything to achieve this objective. Strategic marketing thinking is essential to plan positioning.
5. Products and/or services: Marketing influences several issues related to the products and services offered by a brand. Having differentiated products and/or services is important to stand out in the market.
6. Target audience: Having clarity about who your target audience is is essential for a brand. Marketing generally defines this, as it is one of the foundations for all marketing work and all areas of the company.
7. Advertising and communication: This is what many people think marketing is, and it is only a small part of it. Communication and marketing actions are the most recognized facet of marketing, and even they are not fully known by many people. Point of sale layout, for example, is part of the company's nonverbal communication.
8. Prices: It is not enough to know how much it cost to produce your product. Strategic pricing is smarter and generally more complete than the pricing method adopted by entrepreneurs without any training in business administration or marketing and without guidance from qualified professionals. Unprepared entrepreneurs without professional support fail to even identify all the real costs that their companies have.

To have an authentic brand, hire my services by following the instructions on the services page of this blog.

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Nycka Nunes