What is the step-by-step process when you want to open your own business? What should you do, from the idea to the launch of the company?
I am Nycka Nunes, I have a degree in advertising and marketing, and I am a global pioneer in 360º branding consultancy. To learn more about my education and professional experience, read my LinkedIn profile after you finish reading this text.
Most people's business ideas tend to be a repetition of what already exists. Your chances of success, therefore, are reduced. Not that you should reinvent the wheel, but it is interesting to explore possibilities of doing something different within an area in which you want to work. This is something I can help my clients do. The client comes with a raw idea, and we think of ways that this idea could have the potential to become a globally successful business. Because if it is just another restaurant, another clothing brand, or another business in any sector, it will not be a great success even in the local market. Thinking big helps you have better ideas.
During the process of refining the idea, we prepare the business plan, the marketing plan and the branding plan, with issues related to the brand identity, which are fundamental for a company that wants to be relevant. These steps are crucial for other issues related to the brand identity, such as creating a logo, creating a website, store layout, packaging layout, and much more. Unprepared and greedy entrepreneurs create irrelevant businesses mainly because they don't even know what these plans are.
As an advertising professional, I have the knowledge to create all of this, but, for reasons of time optimization, I usually prefer to pass a sketch or an idea to other qualified professionals and supervise the creation and production process. However, it is never too much to emphasize the importance of planning the business and having strategies and differentials BEFORE hiring someone to design your logo or do the packaging layout and any other services. And even before choosing the location and name of your company. These are issues that people who have never studied business administration (a course that I also studied) ignore, and they make a huge difference to the company's success.
Planning is also important for the entrepreneur to have a better view of the market, seeking information to understand how he can do something more relevant to the market than the companies already operating. I guide my clients in the search for information. Henry Ford used to say that if they did a survey, at the time, about what means of transportation people would like most, they would say they wanted faster horses. The path is different. Your client never knows they want something different until you offer something different AND relevant. And you have to have a nose for innovation to achieve this. Rest assured that with my consultancy, it is possible.
After everything is planned, it is time for execution. This is when the entrepreneur will find the location for his company, look for suppliers to obtain everything he needs to make the company a reality. Taking a restaurant as an example, this is when the entrepreneur will close a contract with the location, look for suppliers for decoration, design, human resources consultancy, suppliers of food and beverage products, suppliers of uniforms, an accounting office and lawyers to take care of the legal procedures to open the company, among others.
After the launch, it is important to keep an eye on the planning and carry out periodic checks, in addition to being in contact with me to redirect if, in practice, you, as a business owner, noticed that some things that were beautiful in theory were not very well received.
Starting a business this way has higher costs than simply starting it, without consulting, obviously, but your chances of success are much higher and it is worth dedicating yourself to investing in consulting to have a relevant business, with the potential for global success.
Follow the instructions on the services page of this blog to hire my consulting for companies. And remember to visit my LinkedIn profile to learn about my professional trajectory. When hiring services, it is very important to observe the professional's experience. If you have any questions that are not related to consulting services, feel free to send me an email or message through social media.
Nycka Nunes
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