I work with creative direction applied to building visual language for brands, campaigns, and editorial projects.
My practice integrates photography, styling, and creative direction, developing images and visual narratives with aesthetic coherence, a unique identity, and conceptual guidance.
I work on projects in different sectors, including fashion, tourism, hospitality, gastronomy, and cultural initiatives, always focusing on building a consistent and original visual identity.
What I develop:
- Creative direction for campaigns and brand communication
- Photography for campaigns and editorial projects
- Styling applied to the construction of visual concepts
- Development of visual language for brands and institutions
- Image projects for hospitality, tourism, gastronomy, and culture
- Hybrid projects between original narrative and commercial application
Approach
Projects are developed based on the concept, context, and brand positioning.
Creative direction guides all stages of the process – from idea development to the production of the final image – ensuring coherence between narrative, aesthetics, and application.
The execution integrates photography and styling within the same creative direction, ensuring unity between concept, production, and final image.
Each project is treated as its own visual narrative structure, where all stages operate from the same conceptual logic.
Experience and Practice
My work in creative direction is the result of integrating photography, styling, and the construction of visual language across different professional contexts.
I have worked extensively with photography in fashion and event environments, which has developed a quick reading of scene, composition, and visual narrative in real time.
In parallel, my training in advertising and practice in styling have consolidated my understanding of image as construction – not just recording – and directly influence my current work with creative direction and authorial projects.
Currently, this experience converges in creative direction projects applied to brands, campaigns, and initiatives in different areas, including fashion, tourism, hospitality, and cultural projects.
Work Format
Projects are structured according to proposal, based on scope, complexity, and level of direction involved.
Projects can include complete campaigns, editorials, or visual identity building projects.
Each project is developed individually, based on specific language and positioning needs.
Project Start
All projects begin with the conceptual alignment stage. This stage consists of a briefing meeting dedicated to understanding the context, direction, and feasibility of the project, and is applied to all requests. The alignment session is structured as an initial consultation (with fees). To request, please send a brief presentation of the project’s context and objective.
Email: marketing@nyckanunes.art
Nycka Nunes
