Most brands follow visual trends. This project creates new ones. The question is whether your brand belongs here.
Nature
An ongoing photographic study of identity beyond performance – who people are when they are not adapting themselves to be seen.
This project does not reproduce familiar aesthetics. It builds new ones.
Brands participate as enablers of the work, gaining access to a visual language that cannot be replicated through conventional production.
What your brand gains
- Association with an authorial body of work
- Access to a distinctive visual language
- Differentiation from category standards
- Cultural positioning beyond product communication
- Images that carry meaning, not just appearance
Access Structure
Each level defines proximity to the core of the project.
Each participation corresponds to a defined production cycle within the project.
LEVEL I — CONTROLLED ACCESS
Base Value
United Kingdom: from £120,000 per participation
United States / Rest of World: from $150,000 per participation
Nature
Access to more mediated visual constructions. Lower visual tension.
Image Access
Curated selection of images developed within the project.
Usage
Usage terms are defined per participation and aligned with the nature of the project.
LEVEL II — AMBIGUITY
Base Value
United Kingdom: from £150,000 per participation
United States / Rest of World: from $190,000 per participation
Nature
Access to semi-nude, transparency and unstable visual codes.
Image Access
Expanded selection, including less conventional representations.
Usage
Usage terms are defined per participation and aligned with the nature of the project.
LEVEL III — CORE ACCESS
Base Value
United Kingdom: from £200,000+ per participation
United States / Rest of World: from $250,000+ per participation
Nature
Access to the full spectrum of the project, including non-sexualized nudity.
Maximum conceptual proximity to the work.
Image Access
Full access to the strongest visual expressions developed within the project.
Usage
Usage terms are defined per participation and aligned with the nature of the project.
Exclusivity
- Exclusivity is structured per category
- Availability depends on access level and existing participation
- Exclusivity may be secured per category, depending on availability at the time of contracting
- Fewer brands are accepted as proximity to the core increases
Structural Logic
- Each participation grants access to a defined level within the project
- Positions are limited per category, per level, per shoot
- Once a position is taken, it is no longer available
Who this is for
Brands that operate beyond conventional representation.
- innovation-driven
- culturally aware
- interested in authorship, not trends
- aligned with authenticity, not idealization
- willing to question established visual standards
- comfortable challenging stereotypes as part of their positioning
Participation
This is not a campaign. It is structured access to an authorial system with defined direction and boundaries.
Creative direction remains entirely author-led.
Each participation contributes to the development of the work and positions the brand within it.
Contact
For inquiries, please use the contact page.
Nycka Nunes
