🇬🇧12 reasons to hire my personal branding consultancy

In this text, I will share 12 reasons why you should hire my personal branding consultancy.

I am Nycka Nunes, a world pioneer in 360º personal branding consultancy, with a degree in advertising and marketing and over 40 years of professional experience. I serve clients from all over the world.

1. You seek quality of life on your own terms, according to what you consider quality of life. And you want to make choices that help you achieve this goal. I regret to inform you that if your dream is to be rich without working, I have no solution for that. But I can help you discover professional opportunities that do not involve a huge sacrifice.
2. You are interested in being professionally recognized anywhere in the world that interests you.
3. I am a pioneer in 360º personal branding consultancy. Those who do it first and continue to improve, like me, do it better.
4. I have been a digital nomad for over 15 years and left my hometown over 25 years ago, which gives me a much broader personal repertoire than most people. Along with other personal skills, these experiences allow me to create unique solutions for each client.
5. I seek to guide my clients to develop their personal brand based on their personality, goals, professional experience and other individual characteristics, and aligning these characteristics with market opportunities. This applies to both self-employed professionals, entrepreneurs or professionals who prefer to work as employees.
6. I work to seek coherence in personal branding, coherence between your professional strategies and who you are outside of work, so that if a client of yours meets you in a leisure situation, they will not find it strange. This is because this strangeness, if there is any, can destroy your personal brand.
7. I do not follow ready-made recipes. Any intelligent person knows that if the intention is to develop a personal brand, the strategies must be developed exclusively for you. Only fools follow generic tips that they find published in mass media channels and believe that, in this way, they are developing a personal brand.
8. You are a natural leader.
9. Competent and confident people prefer to hire services from other competent and confident people. Only incompetent people make excuses for not hiring the best professionals.
10. You are looking to live a more authentic life and have a fulfilled life in all aspects, not just in the professional field. My work with personal brands aims at this balance and satisfaction in all areas of the client's life.
11. When working with branding and personal branding, I have the opportunity to connect talented professionals who hire my personal branding consultancy with companies looking for professionals with this profile. You skip steps in the selection process.
12. You are dissatisfied with something in your personal life, such as romantic relationships, friendships, your appearance (or other people's judgments about it), etc. and you are looking to improve these aspects, understand the flaws and resolve these issues.

To hire the service, follow the instructions on the services page of this blog.

Nycka Nunes

🇬🇧 11 reasons to hire my stylist services

Having style means expressing the best of your personality through your appearance, using fashion as a tool to achieve this goal and not as a central point.

In this text, I will tell you 11 reasons to hire my stylist services. It doesn't matter if all of them fit your needs. One reason alone is enough for you to visit the services page and hire me to take care of your personal image.

I am Nycka Nunes, a visual artist, graduated in advertising and marketing, and I also offer various types of consulting, including image and style consulting, to individuals and companies all over the world. To see my resume, read my LinkedIn profile. As a stylist, I serve men and women all over the world, offering advice on clothing, makeup, hair and everything related to appearance as a non-verbal communication tool.

1. My resume. There is no stylist in the world with my experience and repertoire. And experience and repertoire make a big difference in the final result of the work. It is a privilege to have access to the knowledge of a professional like me.
2. You, like me, know your value as a human being and as a professional and you want your appearance to reflect this.
3. You understand that beauty opens doors and developing your personal style is the least invasive way to enhance your beauty. And the only way to enhance the beauty you already have, whether you recognize it or not.
4. You understand that as much as you love reading about fashion, watching fashion shows, etc., this does not translate into skills to develop a personal style that represents the best of your personality and enhances your appearance. Being aware of this limitation, you seek to trust an experienced professional to guide you.
5. You also know that following “style tips” from media channels, influencers, magazines, etc., is the path that takes you furthest away from having true style, since thousands of people have access to the same tips and the result is standardization and lack of personality.
6. You understand that having style is not about dressing according to labels. Having style is knowing how to express your personality through your choices of clothing, hair, makeup, etc., while also enhancing your physical appearance by transmitting intentional and conscious messages about yourself through non-verbal communication. Personal style does not accept names.
7. Contrary to what some people say, fashion is NOT intended to destroy anyone's self-esteem. Generally, those who believe in this conspiracy theory already have their self-esteem destroyed for other reasons. An example of how fashion can have the opposite effect is my personal experience. I was bullied by some family members throughout my adolescence (and also in adulthood), and, as a teenager, I was forced to wear clothes in inappropriate sizes and designs that had nothing to do with me. When I started using the expertise of 13 years of career in fashion to develop my own style, at the age of 18, my self-esteem began to develop. Since then, I have contributed to strengthening the self-esteem of many clients and helped them reveal the best of themselves through their personal image.
8. You seek to convey credibility or another characteristic without compromising your personality. You may be, for example, a lawyer or a businessman, but you don't want to limit your wardrobe to black, gray or navy blue suits. The same goes for women.
9. Your self-esteem is healthy enough for you to know that you deserve this investment in your personal image.
10. You are planning to move to another city or country, you have gone through or will go through another type of change in your life (marriage, changes in your professional life, etc.) and you want your appearance to be consistent with this new phase of your life.
11. You are getting married, you know that white doesn't look good on everyone, and you don't want to appear with a literally yellow smile in your wedding photos because you chose the wrong color for your dress, or make other mistakes that will make the images of that special day a source of shame in the future.

I am Nycka Nunes, a stylist with over four decades of experience in the fashion industry, and to hire me you just need to follow the instructions on the services page. All my services are customized according to the needs of the clients.

My main work is art. I never lose sight of that. But I am privileged to have many skills and relevant experience that I can use to contribute to the development of other people and companies and, whenever I have the time, this knowledge can be shared for fair payment.

Nycka Nunes

🇬🇧 Personal style and gender stereotypes

In this text I will talk about gender stereotypes and personal style.

I'm Nycka Nunes, I've been working in the fashion industry since 1981, I'm a global pioneer in various services and I currently work as a visual artist and stylist.

There are several ways to deal with your appearance. The form used by each person depends largely on their level of self-knowledge, and how detached they are from certain limiting concepts and beliefs. Among these beliefs, gender stereotypes.

The misogynistic culture is full of gender stereotypes. To a greater or lesser extent, many people have already believed or believe in some of these stereotypes as truths.

When a man finds it strange to wear skirts or a shirt with a floral print, this is behavior based on stereotypes, on beliefs that arose in childhood, with the boy's parents saying that flowery clothes and skirts are "a girl's thing", and, therefore, they shouldn't be part of a boy's universe.

When a woman finds it necessary to have long hair, for example, it is also a belief that arose from a sexist upbringing, from an idea that a woman needs to have hair of a certain length, dress and behave in a specific way to be desirable for men and "feminine".

These are just some examples. No one will stop being a man for crying and understanding their own emotions, nor will they stop being a woman for fighting judo or any other belief based solely on stereotypes. There are several examples of intelligent blonde women, even though blondes are stereotyped as dumb, and this is just another example of how stereotypes are limiting and prevent us from seeing the individuals behind them.

Stereotypes limit us and believing in them distances us from being authentic and having an authentic personal style. That's why I don't work with tags. Personal style does not accept tags. You can dress in an aesthetically harmonious way and not have style. And the best thing you will convey with this to anyone with reasonable self-knowledge is insecurity. Is this what you want?

If you're looking for someone to transform your wardrobe into a copy of anyone else's wardrobe or fit you into a style label like those that journalists use to describe fashion trends, I'm a horrible choice. I know how to do this, but I chose not to do it because it goes against everything I know about personal style, everything I have studied on the subject and observed in myself, my clients and people close to me on this journey of more than forty years. Even in the emergency service, I will never accept making a client become a copy of anyone. The emergency service is shallow and doesn't have many of the tools and options of the annual service, and even there I make a point of looking for original results.

My work, especially in the full service, is for those who are not afraid to be who they are. For those who don't depend on the limiting beliefs of their parents or grandparents. For those looking for an authentic and tasteful image that allows them to travel around the Western world conveying, through their appearance, exactly what they want. I serve clients from all over the world, and the entire service is done by combining my knowledge with what the clients know about themselves, their social context and their goals. As in the execution of a work of art, there are several ways to achieve each client's objectives. Follow the instructions on the services page to use all my personal style knowledge to help you develop your style. Because the annual service is a process, your limits are respected and we challenge your limitations little by little to develop your self-confidence and a style that has more positive characteristics than negative ones. Do you dare to be unique?

Nycka Nunes

🇬🇧 Four important facts about fashion and personal style

Let's talk about four important facts about fashion and personal style.

I am Nycka Nunes, stylist and visual artist, and I have worked in the fashion industry since 1981, having developed many skills throughout my career.

A very common mistake is to think that enjoying following fashion shows, fashion magazines and buying clothes is having style. It is not.

Nor is it synonymous with having a personal style to dress up according to the labels that the press uses to describe fashion collections and seasonal trends. If you're the type who says "I have a classic style", "I have a boho style", etc... I'm sorry to inform you but you don't have style. Personal style does not accept labels (there are people who promise this because they read my content, but they don't deliver).

Considering that the target audience of fast fashion brands are late majority, if you like to buy from such brands you have no idea what personal style really is.

Developing a personal style requires emotional maturity and self-knowledge combined with qualified professional guidance. Most stylists help clients avoid tackiness and bad taste. My job is to develop a personal style aligned with each client's personality, functioning as a powerful non-verbal communication tool that highlights their best appearance and personality qualities and is aesthetically interesting. Anyone who just wants to avoid tackiness and bad taste can hire my emergency consultancy if it is available.

Follow the instructions on the services page to hire me as your stylist if you understand the value of experience and qualifications. The service is available to customers around the world.

Nycka Nunes

🇬🇧 Enhance your personal style wearing a suit

How to enhance your personal style when wearing a suit?

Hi, I'm Nycka Nunes, I'm a stylist and visual artist and I've worked in the fashion industry since 1981, having developed many skills through my experiences in fashion. In this text I'm going to talk a little about personal style when suits are part of your life, whether routinely or occasionally. A well-dressed man needs to know how to wear a suit, and a man who wants to go one step further and highlight his individuality, using his personal image as a non-verbal communication tool needs to know how to do this without limiting himself to common options of black, grey and navy blue suits of very similar models. By wearing a common suit you are positioning yourself as a commodity, someone with no differences, no value. This is what you want? Even in the business world, dressing with personality, having qualified professional guidance to make good style choices, can help you be more successful. Because anyone can have that firm handshake.

Many men limit themselves to common options because they don't see different options in the stores they frequent. The fear of making a mistake when choosing something different is also a common reason for looking for colour options and clothing models that blend in with the crowd. The big problem with this is that it is a wide and flat path to expose insecurities and a certain immaturity, as the need to blend into a group to be accepted is typical of teenagers, not adults.

An example of tastefully breaking these standards is an appearance by actor Eddie Redmayne on the Bafta 2023 red carpet in a black jumpsuit (in my opinion, one of the best male celebrity red carpet appearances of all time, not including the MET Gala, where the dress code tends to be more creative, although few men dare to be creative there either). There are ways to change with different models and colours of suits and also with prints. Let's face it, just changing your shirt and tie doesn't change anything. Another possibility is to change your shoes. Of course, changing just one item doesn't help much in expressing your personal style, but it's a step in the process. As it is a process that evolves as the client becomes more comfortable with the changes and understands the purpose, I recommend the annual service.

Immaturity is not an identity. It's a choice. It's choosing to ignore your own identity. And without identity there is no true personal style and your clothing choices only reveal insecurities and negative aspects of your personality. I know that many men are confident and emotionally mature, but they don't know how to express these and other qualities through the clothes they wear. If you are one of them, I invite you to follow the instructions on the services page and hire me as your stylist.

Nycka Nunes

🇬🇧 About not being ashamed of being who you are

Nycka, if someone isn't ashamed of being who they are, why should they hire you as a stylist?

Hi, I'm Nycka, and I've been working in the fashion industry since 1981. I'm a stylist and in recent years I've also dedicated myself to the visual arts.

People sometimes confuse not being ashamed of being who they are with being comfortable with being who they are. They are different things and the behaviours of both profiles are different. The root of each of the two profiles is very different.

My work as a stylist aims to develop, over time, a personal style that is aligned with each client's personality and their personal and professional development. What I do is transform my clients' appearance into a powerful non-verbal communication tool, so that people look at my clients and clearly identify some characteristics of their personality before my client opens their mouth to say something. An example of my own experience that I have already shared on my social networks is that, just by managing my way of dressing, several times people in Curitiba, a city famous for the reserved behaviour of its citizens, came to talk to me in shopping malls, supermarkets and other public spaces. 

In recent years I have experienced a very deep process of self-knowledge, and before that I already knew that the standard that other stylists and personal stylists follow to work did not suit me, was not aligned with my values. And because I know my value as a human being and as a professional, I make a point of working with things that I believe in. And I don't see the value in making my clients fit into labels if I reject them myself. I can do it, but I don't like it and I don't see the value in it. I prefer to serve people who see themselves as worthy of the best, who seek an original and unique style, who know that they are wonderful people, like me, and with my professional guidance they can have an appearance that shows this. Authenticity is attractive, and it attracts genuine connections.

Accommodating being who you are is denying the importance of professional guidance for topics that the person does not master. A person who is not ashamed of being who they are knows their own value and the value of having qualified professional guidance. I know that I know a lot of things, and those that I know with a decent level of professionalism I consider as work, and there are many others that I don't know or know how to do without quality and I prefer a professional to take care of them. In the case of my work as a stylist, certainly no one in the world knows how to do it with the same level of quality as me. Nobody has my repertoire and my experience in the area.

To clarify any doubts about my work, you can request an online meeting by following the instructions on the services page. All my services are personalised. I don't follow a pattern. Each client is like a new work of art and my planning is done respecting each one's needs and, whenever possible, their expectations.

Nycka Nunes

🇬🇧 Aesthetic preferences and style of public figures

People's aesthetic preferences vary enormously. What each person considers beautiful depends on their repertoire, how much they appreciate art or not, their understanding of themselves, among other factors. Such preferences have an under appreciated impact on the development of the personal style of celebrities and public figures.

I'm Nycka Nunes, visual artist and stylist.

In a post I saw last week, someone posted that King Charles of England said that Camilla is more beautiful than Diana, and the post had photos of the two ladies at different times. Although, in my opinion, Princess Diana is prettier, I think that, for example, if Charles doesn't like his own nose, Diana's nose is similar to his, while Camilla's is more delicate. And this may explain his preference, if we judge only the visual aspect of the attraction, which is generally influenced by other factors.

I see beauty in people with different traits than mine and also in those who have similar traits (especially when natural), and this awareness of the reasons why some people seek certain characteristics or patterns helps me a lot with this. I have a tendency to look for beauty in everyone (I rarely don't find it), although in this process, through my experience as a stylist, I also observe the mistakes they make that make their appearance less interesting than it could be. When I know them well enough, I also notice when their appearance is inconsistent with their personality, as my work as a stylist has to do with that. It is important to emphasise that considering someone beautiful and considering someone attractive are different things.

The repertoire and how much a person appreciates each art form says a lot about the aesthetic sense of each person and of some social groups. And this is important in the style choices of public figures, to think about a personal image that is developed strategically. I'm not talking about working based on what my client thinks is beautiful. My strategic thinking goes beyond that.

To hire my services and have a style that goes far beyond having impeccable aesthetics, follow the instructions on the services page.

Nycka Nunes

🇬🇧 Clothes "change" your body

Clothes can make anyone look different than when the same person is wearing nothing. Different clothes can also have different impacts on the same person. The same clothes on different people have different impacts too. Personal style is an art and if you read this text and understand, the only stylist that works for you is me, the most experienced in Brazil and one of the best in the world. Before hiring a stylist, evaluate her resume, paying special attention to her professional experience in the fashion industry.

Clothes can make a woman appear to have larger breasts or larger hips, or smaller hips, smaller waist, smaller breasts, longer neck, shorter neck, appear thinner or fatter, thinner legs, thicker legs, longer torso , shorter torso, longer legs, shorter legs, appear taller or shorter, thinner arms, thicker arms, etc. Clothes can even help a woman look like a man!

Similar effects are also possible for men.

It is no coincidence that good crossdressers can look perfectly (or almost) like someone of the opposite sex.

Visual example of how clothes "change" your body. Nicole Kidman in different outfits. See the images below (they are all links to where they were found, I suggest opening them in different tabs). The text continues after the images.

https://media1.popsugar-assets.com/files/thumbor/O6z9QmoJGtMHCS7I9PlkhcIxpjY/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2019/06/09/173/n/44567893/fe80667d56db8f91_May2000_MI2/i/Nicole-Kidman-May-2000.jpg

https://s.yimg.com/uu/api/res/1.2/qEUTJnBTl13qXJtdHs_FmA--~B/aD0yMDAwO3c9MTIzNTthcHBpZD15dGFjaHlvbg--/http://media.zenfs.com/en-US/homerun/people_218/97715822fc282972ef31483f2588c930

https://media1.popsugar-assets.com/files/thumbor/kAQkZ1WX21KFHEWht34UNnHDXeM/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2019/02/19/717/n/1922564/70daad6657bad141_GettyImages-111178261/i/Nicole-Kidman.jpg

https://assets.vogue.com/photos/58915b9a85b395961847370b/master/w_1600%2Cc_limit/nicole-kidman-3.jpg

https://celebmafia.com/wp-content/uploads/2019/01/nicole-kidman-2019-critics-choice-awards-14.jpg

Did you see how different she looked in each outfit? In one photo she appears to have larger breasts, in another a short torso, a longer torso in another, wide hips, narrow hips, longer arms, shorter arms, larger shoulders, narrow shoulders... and the woman is the same.

Your personal style is a powerful nonverbal communication tool when you have a talented stylist helping you. This is why smart people with healthy self-esteem hire experienced stylists.

I am a pioneer in the world in working on personal image as a non-verbal communication tool, in an artistic way, without clichés and labels that novice professionals love to use because they do not have the repertoire to work in any other way. It is not enough to harmonise the proportions of the body as Nicole tried to do in the images above. It is important to be strategic when choosing what to wear, especially in the case of public figures. Strategic about what your clothes say about you and your personality. About this, I talk a lot with my clients, and as little as possible on the blog, social networks and other mass media because it is impossible to give personal style strategy tips through mass communication. Strategy must be developed for each client. If you want personalised service without labels, follow the instructions on the services page to have me as your stylist.

Nycka Nunes

An artist in everything I do

🇬🇧 Problems of those who buy fast fashion

I published the previous text and was thinking about something that was left out. What was missing? Something that is very common among men and women: buying fast fashion. So, in this text, I will point out the main problems faced by those who choose to buy fast fashion. And I won't even mention the fact that such people finance companies with very questionable labor ethics and equally questionable environmental ethics.

I am Nycka Nunes, the best stylist in the world, with over forty years of professional experience in the fashion industry, among other relevant credentials.

Sometimes, when I talk about this on social media, in lectures or in conversation circles that include people who don't know my work, people say funny things like "I have a shirt from (any fast fashion brand) that has lasted two years".

I have clothes that I have worn for over twenty years and are in perfect condition. My worst shopping experiences were with clothes that lasted two years. Someone who thinks it's a huge advantage for clothes to last two years has several problems. Between them:

• Lack of a personal style. People are more concerned with wearing what they think is fashionable than with developing a personal style that aligns with their personality. Confusing personal style with adopting labels that journalists use to describe trends also distances these people from having a personal style. Developing a personal style requires in-depth information that only an experienced professional like me can provide.
• Lack of fashion knowledge. What is in fast fashion stores is no longer interesting to anyone who understands fashion. Those who buy fast fashion are the late majority, and this is only an immutable label if you are an insecure and greedy person who does not have the courage to invest in having Nycka Nunes as your stylist.
• It has a limited consumer repertoire, to the point where there are no better quality references.
• Low self-esteem. Those who think that clothes are all the same are generally trying to mask their low self-esteem by denying themselves the possibility of learning about better options through the guidance of a qualified professional like me.

What you wear says a lot about you.

To solve all these problems, just visit the services page and follow the instructions to hire me as your stylist.

Nycka Nunes

🇬🇧 10 style mistakes of successful men

In this text I point out ten mistakes that, in successful men, devalue their personal image, leaving it vulgar and inelegant.

Just as doing what everyone else does doesn't usually lead to success, when it comes to personal style, being unusual in an intelligent way, with good taste and information brings better results.

I am Nycka Nunes, the best stylist in the world, with over forty years of professional experience in the fashion industry and other relevant credentials. Hiring me as your stylist is the way to have an above average image.

Some common mistakes:

1. Wear huge logos. Mainly on t-shirts, but also on other clothing items.
2. Suits. Every successful man wears suits with some regularity. You need to have suits. The problem is not wearing a suit, but issues of lengths, colours, fabrics and adjustments aiming for a perfect and extraordinary result.
3. Hair colour. A mistake that I notice especially among professional football players when they bleach their hair, usually in shades that don't flatter them.
4. Wear t-shirts and jeans most of the time outside the house. Most men have a very limited clothing repertoire. The world of men's fashion offers a multitude of options that are even more comfortable and much prettier than jeans and a t-shirt.
5. Use of sneakers that is excessive or inappropriate. There are different types of sneakers for different occasions and occasions that don't go well with sneakers, and there are clothes that don't look good with sneakers no matter the occasion. Many people turn to sneakers because they don't know how to buy shoes in order to find ones that are beautiful and comfortable. Others do it out of bad taste. And they are both making bad choices.
6. Tasteless details. Eyebrow cuts, certain details in haircuts that are common among low-income people, use of counterfeit products, excess gold chains, gold teeth, etc.
7. Wearing clothes in inappropriate sizes and/or lengths.
8. Obvious and simplistic colour combinations. Wear a monochromatic outfit, or black with white or any combination of colours that are too obvious, especially neutral tones.
9. Ridiculous colour combinations. It's very common among those who don't have a stylist to ask things like "what colour shirt can I wear with moss green trousers?". Unless the person is colourless from head to toe (and no one is), any colour in response to this question will lead to a ridiculous result. That's why you should hire me as your stylist.
10. Sports accessories with suit.

There are certainly many other mistakes, and if you make any of these or want to move from the phase of avoiding mistakes to the phase of developing a style that reflects the best of your personality, I recommend hiring my work as your stylist. Visit the services page.

Nycka Nunes

🇬🇧 About authenticity

This is a text about authenticity, where we will reflect a little on the importance of being yourself (especially when taking care of your personal image) without using this as an excuse to settle. The text emphasises the theme in the lives of public figures, and is also suitable for other profiles.

I am Nycka Nunes, artist stylist, and the best stylist in the world, with more than forty years of professional experience in the fashion industry, in addition to other relevant credentials.

There are important differences between self-acceptance and victimisation. Self-acceptance leads to personal development, to improving aspects of your life that may prevent you from achieving your goals. Victimization is avoiding taking your share of responsibility, or using labels to only see the faults of others.

Everyone has difficulties. In my work as a stylist I help my clients overcome difficulties linked to personal image (fashion and beauty) as a non-verbal communication tool and, in some cases, my work can also have positive impacts on each client's self-esteem and personal development.

I currently focus on public people precisely because I know that the vast majority of other people don't have the courage to develop a real style, and think that having style means following whatever nonsense they read in magazines or dressing like some fashion influencer. I serve businesspeople and anonymous people willing to be a reference and unlearn mass media clichés, but I don't lower my standards because of insecurity or ignorance on the part of clients. I prefer to serve people who have a strong personality and want an equally strong image, aware that I am the one who understands the subject. I have a strong personality and although my clients have a voice to say whether or not they are comfortable with my suggestions, I don't work to make a client a copy of anyone. "Oh, I want hair like Charlize Theron in that movie." The short answer is "no". The real answer is different and will give me resources to know the best solution, which will continue to be a no to imitation, but I don't need to share it here.

Although certain categories of public figures have challenges that can distance the weakest from original work, there are N examples that being original has more value in any profession. It is not the industry that requires someone to be eternally wrinkle-free, with a 20-year-old face or that they must follow some standard. Has anyone heard of the Rolling Stones, Judi Dench, and several cases of models who got pregnant and continued to be successful, doing fashion shows even while pregnant, etc.? Surely, yes.

I think that for the catwalk, brands should have exclusively thin models, with little visible difference in body shape. They could use plus size models in campaigns and limit the catwalk to standard models (thin, healthy natural women) as it is easier to see in thin women what works for those with a different body shape. As a stylist, thin models on the catwalk make my job easier. But either way, there is plenty of room for authenticity in all professions.

My work is for people who are aware of their own value and are aware of the value that my experience and knowledge can add to their lives and careers. Part of my time I dedicate to visual arts, and another part to these types of clients. Feeding the pure art that lives within me is crucial for me to do an excellent job as a stylist. As a stylist, each client is a unique work of art and I master theory, practice, tools and techniques. In the visual arts I have a lot to learn, although I had some foundation in college, and I continue to learn.

An important question about authenticity also relates to career choice, as it is an important part of the process. And I'm going to use the example of models. Many teenagers want to be models. Many are not tall or are not naturally thin. But there are ways to be a model without violating your own body, opting for work as a commercial model. And there are different ways to succeed through the talents you naturally possess. Self-knowledge is fundamental to this.

For any public person, their body is a work tool. Taking care of your diet and physical and mental health are the mandatory minimum. Taking care of personal image as a non-verbal communication tool through my work can open new doors and many opportunities for athletes, actors, influencers, musicians, and many other people who have high visibility due to their professional skills or other reasons. You chose this path and it is your responsibility to take care of your most important work tool intelligently. Visit the services page to become my client.

Nycka Nunes

🇬🇧 When to get rid of your clothes

When to get rid of your clothes? When is it time to stop wearing something?

Hi, I'm Nycka Nunes, the best stylist in the world, with over forty years of experience in the fashion industry, and although I don't like publishing generic tips, because they don't contribute to the development of readers' personal style, the tips of this text are worth sharing.

I don't have usage time criteria for removing an item of clothing from a wardrobe, whether mine or that of clients. Especially because clothes from some brands become rubbish after the first wash and others last more than twenty years as if they were new.

I have three basic rules about when to remove clothes from clients' closets.

The first rule is: if the clothing is not beautiful, does not enhance the customer's beauty or is not safe, it must be eliminated. Security in this case has a very broad meaning. As examples, I cite a dress that you have to keep pulling down all the time because it keeps riding up or a pair of jeans that are already so worn in the back or between your legs that you run the risk of them tearing the next time you wear them to go out.

The second rule is: if the clothes do not fit properly, they must also be removed from the scene. Most people have no idea of ​​fit and buy horrible things.

And the third rule is: if it doesn't match the client's personal style, it should also be eliminated. You need to unlearn your entire notion of "style" based on information from magazines, influencers or less experienced image consultants to develop real style under my guidance. This rule is not about "style" from a mass media perspective. It's about style from the point of view of those who create trends, and have the courage to be ahead of what everyone else does, wears or thinks.

Do I follow these rules in my wardrobe? Not always, because I don't have the emotional distance I have when I serve a client and also because seeing myself in the mirror is different from seeing a client wearing something. Like any human being, sometimes I get caught up in a passion for clothes that don't fit perfectly or I get attached to the sentimental value of a piece and avoid getting rid of it. I'm working to change that.

Emotional distance and objectivity based on theoretical and practical foundations are just two of the advantages of being my client. Innovation is my favourite advantage. That's why I prefer to serve clients who understand that what magazines and influencers say about style are cheap and accessible notions, useful for those who have no idea at all, but useless for those who want to have a real personal style.

Visit the services page to become my client now.

Nycka Nunes

🇬🇧 About personal style

I am an artist. As a stylist, too. If you want to be one of the crowd, you can follow fashion influencers. That's why they exist. My work is for anyone who is or wants to be the protagonist of their own life; for people who, having qualified guidance, one of the best in the world, are willing to dress with personality and real style, looking for a perfect fit and good finish. I like to serve those who want to be a style reference and value their own beauty to the fullest, because beauty opens doors. My work is perfect for public figures, but I also work with businesspeople and other people who are not constantly seen in the media.

I like boldness and originality. Even when dressing people with a more discreet personality, I look for ways to be original while respecting the client's personality. Personality is more important than the shape of your face, body or hair type.

Those men who will never wear suits in their lives that are not black, grey or navy blue and always opt for super conventional fabrics should not hire my styling service. Women who want to dress like their friends or have celebrities as a style reference and want to stay that way are also not prepared to be style references for other people through my work. I don't have much patience to deal with excessively closed-minded people, governed by their own fears and insecurities. I respect the pace of clients, but I recognise and respect my tolerance limits as well. The person who is satisfied with mediocrity is not the type of person I want to dedicate my time to serving.

I have an unparalleled repertoire in this market and that is one of the best things about having started working at 5 years old. Not that I applaud whoever put me to work so early. For me, those people are dead. But I'm not going to cry about a past that can't be changed.

In photography and visual arts work I also follow the same basis of using my knowledge of style to create memorable images of clients. In the visual arts I shy away from realism as much as I shy away from cheap clothes in personal style work.

What kind of person are you? What kind of person do you want to be?

Discover my work as a stylist and become a style reference. Service available to customers around the world. For up-to-date information about countries where I serve in person, read the services page or send me a message. If you have questions about my work, send me an email or schedule an online meeting on the services page (some questions I only answer in meetings).

Nycka Nunes

🇬🇧 How to have style

Personal style is for people who are self-confident and don't shy away from attracting attention. And they know the importance of professional guidance so that their appearance is unique and, at the same time, like a work of art, conveys a clear message. Personal style is for those who know their strength, their ability, and face their challenges head on, without being intimidated by criticism from mediocre people.

Having style requires, in addition to knowing fashion trends, knowing your own personality, goals, and knowing how to use fashion and beauty resources to convey the desired messages according to the context. And that's just the beginning.

Therefore, every public person or person who aims to become public should have a stylist to guide them. And every person who wants to have the best image possible, too. Because only with qualified professional guidance is it possible to build a strong and coherent style.

A solid style is not built overnight. It's a process. And throughout life, personal style evolves with the person. Therefore, when I see people who spend 20 or 30 years with a very similar image, I feel a certain pity, because it is a reflection of the lack of self-knowledge work. My work can also be useful in cases like this, but my emphasis is on those who know the value of their own image and want to maintain their mental health, being able to recognise themselves in the mirror and being okay with the evolution of their appearance.

Visit the services page to schedule your initial meeting. Only a stylist with relevant experience like me can elevate your personal style to an unparalleled level of personality and good taste.

Nycka Nunes

🇬🇧 The variables of personal style

When it comes to what someone should wear, I consider the following variables to tell each person the best options:

1. Physical aspect. Body shape, breast size (for women), skin colour, scars, tattoos, face shape, eye colour, tooth shade, physical proportions, etc.
2. Self-image and self-confidence.
3. Personality.
4. Social and professional position. What I suggest for a famous musician tends to be very different from my recommendations for a successful engineer, for example.
5. Role in a given event. My suggestions to a bridesmaid on what she should wear tend to be different than what I would recommend to the mother of one of the grooms, or to a guest without a more prominent role in the ceremony. Likewise, guidance for a person competing for an Oscar, Grammy, Bafta or other relevant award in their field tends to be different from what I advise for someone attending the event without having a major role.
6. Lifestyle.
7. Photoshoot concept. For clients of my artistic work, my style suggestions for the shots depend on the concept of the photo shoot. In this case, some criteria mentioned in this text are ignored.
8. Which brands are best for each customer considering the above variables, the technical quality (finish, adaptation to the customer profile, etc.) and the most appropriate designs.
9. I had a customer who mentioned allergies, and this is relevant for purchasing bags and other items with metal components, but it is up to the customer to inform me about this type of situation and any other peculiarities, given their rarity.

There is no ready-made recipe for personal style. Following any generic recipe is a clear sign of a lack of style. To receive the services of one of the most expert stylists in the world, with over forty years of experience in the fashion industry, follow the instructions on the services page of this blog.

Nycka Nunes

🇬🇧 How to be sexy?

How to be sexy?

Sensuality sells. It’s good for your personal brand when used properly. What is seen as sensual varies between one group and another. Kate Midleton can be seen as a sexy woman by some groups while others prefer Cardi B. Personally, I am not part of either extreme, but I understand the value of both and many others for their audiences.

Valuing sensuality is important for my work and yours.

Watch and you will see that, in one way or another, people are attracted to it.

Sensuality is a double-edged sword. Being sensual for one group implies being rejected by another. Do you know how to deal with rejection? What tribe do you want to attract? And do you want to be just another member of this tribe or do you want to be unforgettable?

Discover my services and discover intelligent ways to see and show your sensuality. And unless you are a very repressed person, I'm sure it exists. Even if your self-esteem is low.

Nycka Nunes

🇬🇧 What to wear to a photo shoot

What to wear to a photo shoot?

This is a very common question and in this text I will talk a little about it.

Professional photography is a different universe from that of those who are used to taking photos with their cell phones. And when behind the camera is a professional who has worked in the fashion world her entire life, the experience can be heaven or hell, with no in between.

Personal image is a non-verbal communication tool and what you wear says a lot about how you see yourself (when you choose without qualified professional guidance). As a photo essay is a permanent record, it is worth trying to express your best version; Show, in photos, a person you are proud to be or the person you want to become, to have the images as motivation for change.

Certain materials and textures look ugly in photos and give the person using them a vulgar appearance.

Before I talk about them and make you panic if you have a lot of clothes with these materials, I warn you that I offer the stylist service for photo shoots that I am going to photograph. The service is optional, and, for those who choose to hire it, I can help you choose the best clothes and lingerie from those you already have. I can also research and buy new clothing aiming for excellent results for the shoot (purchase costs are charged separately). And I can create and produce custom-made clothes and accessories for shoots whose theme makes this option more interesting. In the case of creation, there is a minimum number of styling days to be hired depending on the complexity of the work. This minimum already covers production costs in most cases. In the rare cases that it does not cover (let's say the customer wants a dress full of gold fringes, for example), the difference will be charged separately.

The stylist service depends on schedule availability, so the work of creating and making clothes is more difficult to fit into the schedule because it takes a lot of time. I only use it when I know that I won't find anything in the market that creates the context that the customer is looking for. I recommend hiring the stylist service only after the initial meeting, as I will inform you how many days are needed in your case.

That said, for boudoir shoots, for women, I recommend avoiding lingerie with nylon lace and some fabrics. The fit and size of the pieces is also important to observe. Bras, in the back, should be more or less at the same height as the front. And they must accommodate the breasts well.

For men, I recommend avoiding underwear with a brand name on the waistband (or anywhere). Size is also important.

As for other garments, fabrics made from natural threads are better than those with a high percentage of synthetic threads. Perhaps the biggest exception to this is linen. It wrinkles very easily and this makes it contraindicated for photo shoots. You'll look like a beggar by the third click if you insist on using it.

For brides and clients interested in portraits, it is risky to use pure white on a dress, shirt or anything close to the face. Your smile may appear yellow.

Good quality clothes, in the correct size, with long sleeves and pants in the exact length, good finishing and a design that flatters the wearer make a big difference in a person's appearance in photo shoots. Knowing how to use these resources will give you the best results. Which means, with me, you just don't get the best results if you don't want to. You don't find many photographers with relevant experience in the fashion industry out there who know how to capture your best version even without you knowing which version it is. I always know.

Request your photo shoot with me on the services page.

Nycka Nunes

🇬🇧 About cruel things I've heard

I grew up living with my maternal grandmother. I was never praised by my mother's family, and even achievements that should be seen as positive were ignored. “You didn’t do more than you had to,” they said. And I heard almost every day that I was ugly, stupid and useless. To make it even cooler, the only celebrity who had features similar to me in that remote past was the Brazilian actress Cristina Pereira, and I didn't see anything beautiful about her. Possibly because I didn't see anything beautiful about myself after hearing so much that I was ugly. Looking today, I might think the actress Mayara Magri looked like me at the time. She was beautiful. But I didn't think I was beautiful, so I didn't see this similarity.

It's hard to single out a single cruel thing from my past. I think that bombarding a creative and initiative child with criticism is very cruel, but it is an attitude of weak people, who see girls as dolls. In fact, they dressed me as if I were a doll. To this day, I hate clothes full of ruffles and ribbons for that reason. I prefer a tomboy image than a doll image. My style flirts more with androgyny than with the image of a romantic girl. Even when I wear fluid and delicate dresses, I break the romanticism with heavy boots or other style resources. I don't identify 100% with female stereotypes. And I feel perfectly comfortable in a female body.

The treatment of boys was different. I played with them and realised their privileges. None of my brothers or my cousin worked when they were kids. I did. And that's the smallest of differences. They respected me while those who used to disrespect me were female figures. This way, I have an easier time cultivating male friendships. Women who embrace the role of fragile, crying dolls irritate me. After the long and painful healing process I went through, I became very intolerant of adult snowflakes, who are offended by anything, regardless of gender. Because they are the ones who cause immense damage to children's minds. And we should really take care of the well-being of children, who do not know how to defend themselves from the cruelty that can exist in their own families. Not taking care of adults who should already have the discernment to take care of their own mental health.

Once, when Fátima Bernardes was an anchor on JN, she had a very nice cut with short hair (possibly straight like mine). And I said that I would like to have hair like that. I hated my long hair, which was impossible to style because nothing could keep them styled for more than two hours. I spent an hour in the shower washing and untangling them. And they weren't even long like many wear today. They generally didn't go more than 15 or 20cm below the shoulders. And when I made that comment, my youngest aunt who was sitting nearby said the following kindly: “the only beautiful thing you have is your hair. If you cut it, what will be left?” 😁 Cute. Loving. Only not.

But stupid I knew I wasn't. I don't see how someone who gets good grades without cheating (and often without studying) could be stupid. And I ended up changing my self-image, which was negative for a long time due to this strong negative family influence, by noticing this gap, this little finger of lies that made the whole lie fall apart. And yet they continued with the lie.

I've been wearing short hair for over twenty years. I wore beautiful cuts and sometimes the hairdressers weren't able to do a good job. I tried countless colours. While common sense says that hair is a frame for your face, I made my hair my canvas to create art, just like I've done with my wardrobe since I was 18.

Nothing said to an adult by third parties is more cruel than a shower of criticism and zero praise for a child from their own family. But even this can be overcome. So, nowadays, when I see people saying that we can't say this and that to adults because it's offensive, when the term itself isn't offensive, I just see a person with whom I have no interest in getting acquainted with, because I don't see anyone standing up against parents and family members who bully their own children or who educate them based on threats and punishments. In Brazil, even lullabies have a content that incites fear. It's ridiculous.

I learned a lot throughout my life. I can contribute professionally to people who want to leave victimhood in the past. It's not often that I have the time or interest in helping others overcome barriers that I overcame on my own, but it eventually happens. Follow the services available on the services page and follow my profiles on social media if my journey inspires you. I recommend that you start by booking a photo session, which is always available.

Nycka Nunes